What is the the return/ impact of each asset and it's corresponding KPI will be for the below asset mix? (i.e. how many impressions, engagements, etc.). If you're selling a mix of assets to a brand for $3 million, you'll likely want the forecasted value of all these things to equal more than $3 million so that it's valuable for the brand to partner with you.

Assets are:

$3M mix of assets:

This mix of assets is a supplement/in addition to the actual Pepsi Halftime Show, which costs millions to produce. If Pepsi gives us $3M, we propose the following asset mix:

1. As CBS has the television rights for Super Bowl LV, we propose 5 30-second Pepsi commercials per day which will advertise the Pepsi Halftime Show. The 5 commercials per day will be in the 2 weeks leading up to Super Bowl LV. This would cost a total of $1.75 million, as research shows a typical 30 second commercial can cost $25,000 per commercial.

2. Pepsi FanFest/Skills Challenge Booth set up outside Raymond James Stadium Friday, Saturday & Sunday of Super Bowl Weekend. The FanFest will feature an event space where fans can come to sample Pepsi products. The highlight will be a football toss game, where fans can win a Pepsi prize back by throwing footballs through a tire. This will cost a total of $200,000 for the 3 days.

3. YouTube advertisements - 30 seconds. Our research indicates a typical 30 second spot on YouTube can cost $0.30 per ad. We believe 3,000,000 is a good number and will cost $900,000.

4. Billboards in the Tampa/St. Petersburg area - Our online research shows the average billboard in the Tampa/St. Petersburg area costs around $2,500 per billboard. We would like to put up 50 billboards which would cost a total of $125,000.

5. Banner advertisement on the top of the NFL's official website - NFL.com. In February 2020 (Super Bowl month), NFL.com saw roughly 40 million visitors on desktop and mobile web. Banner ad cost is typically calculated according to its number of impressions, with one impression equivalent to a single page view by a web user. Rates can go as low as 50 cents per one thousand impressions (CPM). However, since NFL.com is a prime website, we believe the cost will be a bit higher at around $0.62 per one thousand