What is the trade-off in return for the benefits associated with an integrated multichannel marketing system? Two or more channels may end up competing for the same customer Increased market coverage O Loss of profitable customers Customized selling O Lower channel costs

What is the trade-off in return for the benefits associated with an integrated multichannel marketing system? Two or more channels may end up competing for the same customer Increased market coverage Loss of profitable customers Customized selling Lower channel costs Wollan Corporation has two operating divisions-an East Division and a West divisions. The variable costs of the Logistics Department are budgeted at $57 budgeted at $381,300 for the year. The fixed costs of the Logistics Department At the end of the year, actual Logistics Department variable costs totaled $486, a total of 3,240 shipments and the West Division had a total of 5,130 shipments How much Logistics Department cost should be allocated to the West Division a