What is the typical marketing research budget as a percentage of company sales? Less than 0.5 percent 10 to 15 percent At least 10 percent 30-40 percent 1 to 2 percent Which of these categories of media is likely to have the highest credibility with audiences? Earned media Owned media Paid media Private media Public media The decline of companies such as MySpace and Blockbuster can be attributed at least in part to which of these marketing mistakes? Failing to use marketing intermediaries effectively Confusing markets with unclear corporate branding Overpricing in a declining economy Failing to continually improve value offerings and marketing strategies Failing to articulate a clear customer message Which of these is a condition that usually contributes to low price elasticity? There are many substitutes for a product. Consumers readily notice price increases. Consumers don't believe price hikes are justified. Consumers are quick to change their buying habits. Part or all of the cost is borne by another party.