What is the ultimate goal of sales promotion?

Select one:

a$.$ intention

b$.$ action

c$.$ liking

d$.$ awareness

e$.$ identification

Another term for publics is

which refers more specifically to people who have a stake, financial or not, in

a company or organization.

Select one:

a$.$ contact points

b$.$ audience

c$.$ targets

d$.$ stakeholders

e$.$ shareholders

The four main players in direct$-$response marketing are the advertisers, the agencies, the media, and the

government.

Select one:

True

False

In direct marketing, service firms are agencies that specialize in supplying printing, mailing, and list brokering.

Select one:

True

False

Direct marketing is often used by nonprofit organizations and by political associations.

Select one:

True

False