1. What is the underlying customer need provided by the Ford Fiesta?Do customers realy want cars?Review the comments in the Zipcar video as a reminder.If not cars, then what?
2. What is the key situation faced by Ford Fiesta, using the AIDA Communications Model?
3. List Ford's main strengths (consumer view)
4. List Ford's main weaknesses (consumer view)
5. State Ford Fiesta's central marketing objective (must synch with # 2), using the AIDA Communications Model
6. Describe the typical customerpurchasing Ford Fiesta (target market)
7. List 3 keynumericalresults Ford used to assess the effectiveness of their online campaign.You must use numbers to earn credit for this item
8. Make one Value Communication recommendation (must synch with # 2) and be based on the specifics of the video