What is the value of contracting with celebrities to endorse the company's brand of athletic footwear?

Celebrity endorsements boost a company's EPS by as much as $10\%$ above what the company would earn if it had no celebrity endorsers.

Celebrity endorsements have a positive impact on a company's sales and market share of branded footwear in each geographic region.

Winning contracts for two or more celebrities boosts a company's global sales volume by at least $5\%,$ provided the company's S$/$Q rating is $5-$stars or above in all four geographic regions.

The more celebrity endorsements a company has, the greater is a company's ability to cut its expenditures for brand advertising and search engine advertising to levels well below the industry$-$average in each geographic region without suffering a loss of sales or reducing operating profits.

A company's celebrity endorsers aid company efforts to attract a bigger percentage of skilled and motivated workers and thereby boost worker productivity at the company's production facilities.