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What is the worst interpretation on exhibit 8 of Walmart case below? Ratio of each firm for each location is presented in parenthesis. (a) Walmarts
What is the worst interpretation on exhibit 8 of Walmart case below? Ratio of each firm for each location is presented in parenthesis.
(a) Walmarts competitive scope is focused in terms of locations.
(b) Kmarts competitive scope is focused in terms of locations.
(c) Targets competitive scope is focused in terms of locations.
(d) Walmarts competitive scope is more focused than that of Kmart in terms of locations.
Exhibit 8 Wal-Mart's and Competitors' Store Locations by Lifestyle Region Affluent) Mid/Downscale Subs Inner City Small-Town Living Rural America Elite 375 (14.2%) 465 (22.2%) 414 (41.5%) 159 (6.0%) 216 (10.3%) 123 (12.3%) 217 (8.2%) 673 (25.4%) 1.227 (46.3%) 411(19.6%) 544 (26.0%) 458 (21.9%) 197 (19.7%) 218 (21.8%) 46 (4.6%) Wal-Mart Discount Stores Kmart Discount Stores Target Discount Stores Wal-Mart Supercenter Super Kmart Meijer Super Target 67 (7.0%) 27 (26.0%) 49 (33.8%) 25 (67.6%) 44 (4.6%) 12 (11.5% 15 (10.3%) 0 (0.0%) 61 (6.4%) 20 (19.2%) 8 (5.5%) 4 (10.8%) 247 (25.9%) 535 (56.0%) 27 (26.0%) 18 (17,3%) 60 (41.4%) 13 (9.0%) 6 (16.2%) 2 (5.4%) Wal-Mart Neighborhood Market 8 2 5 ol 0 Source: Adapted from Spectra (from Management Ventures). One store may fit more than one lifestyle. Exhibit 8 Wal-Mart's and Competitors' Store Locations by Lifestyle Region Affluent) Mid/Downscale Subs Inner City Small-Town Living Rural America Elite 375 (14.2%) 465 (22.2%) 414 (41.5%) 159 (6.0%) 216 (10.3%) 123 (12.3%) 217 (8.2%) 673 (25.4%) 1.227 (46.3%) 411(19.6%) 544 (26.0%) 458 (21.9%) 197 (19.7%) 218 (21.8%) 46 (4.6%) Wal-Mart Discount Stores Kmart Discount Stores Target Discount Stores Wal-Mart Supercenter Super Kmart Meijer Super Target 67 (7.0%) 27 (26.0%) 49 (33.8%) 25 (67.6%) 44 (4.6%) 12 (11.5% 15 (10.3%) 0 (0.0%) 61 (6.4%) 20 (19.2%) 8 (5.5%) 4 (10.8%) 247 (25.9%) 535 (56.0%) 27 (26.0%) 18 (17,3%) 60 (41.4%) 13 (9.0%) 6 (16.2%) 2 (5.4%) Wal-Mart Neighborhood Market 8 2 5 ol 0 Source: Adapted from Spectra (from Management Ventures). One store may fit more than one lifestyleStep by Step Solution
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