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What is the Zero Moment of Truth? How does it influence customer purchasing decisions and, ultimately, satisfaction?
What is the Zero Moment of Truth? How does it influence customer purchasing decisions and, ultimately, satisfaction?
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The Zero Moment of Truth ZMOT is a concept introduced by Google that refers to the moment when a con...Get Instant Access to Expert-Tailored Solutions
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Organisational Behaviour In The Workplace
Authors: Jacqueline Mclean, Laurie Mullins
12th Edition
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