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What is true about the manner in which buyers generally view variance in a seller's prices? Discounts are viewed more favorably than surcharges Price increases
What is true about the manner in which buyers generally view variance in a seller's prices? Discounts are viewed more favorably than surcharges Price increases justified by escalated consumer demand a
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Strategic Management
Authors: John Pearce, Richard Robinson
14th edition
77862511, 978-0077862510
