What is true regarding sales promotion?

Group of answer choices

Objectives should be developed after the other promotion decisions have been made, so that the manager knows how much is left in the budget.

Sales promotion should not be needed if a firm has a good mass$-$selling program.

The objectives and situation influence what specific type of sales promotion is best.

Sales promotion is always directed toward the customer.

Sales promotion is not likely to be used in the market maturity stage of the product life cycle.