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What is Uala s offering? Why did they come up with it ? When they launched in 2 0 1 7 , Who is their
What is Ualas offering? Why did they come up with it
When they launched in Who is their target market? How did they segment? and why?
How was it positioned? Who were their competitors?
How should they pricemonetize
How would they build Uala as a brand?
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