What is Under Armour doing to make its brand personally relevant, surprising, and easy to

process?

$2.$ What role do objective and subjective comprehension play in Under Armour$$s ability to

market its products by sponsoring up$-$and$-$coming athletes?

$3.$ Why would Under Armour want to be sure that consumers can clearly see different models

as well as its mission and guarantee on the brand$$s website?