1. What is your assessment of the strength of the competitive forces Beyond Meat faces? Do a five-forces analysis to support your answer.
2. What are the key success factors for Beyond Meat and the other makers of plant-based meat substitutes?
3. What does a SWOT analysis reveal about the overall attractiveness of Beyond Meat's situation in 2020?
4. What are the key elements of Beyond Meat's strategy?
5. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Beyond Meat is employing?
6. What is your assessment of Beyond Meat's financial performance, as shown in Exhibit 2? What finance-related strengths and weaknesses do you see? Use the financial ratio data in Chapter 4 to support your assessment.
7. What are the key issues confronting Beyond Meat's top management team in 2020?
8. What recommendations would you make to Ethan Brown regarding the company's strategy and actions that should be taken to strengthen the company's efforts to compete successfully against its rivals?