1. .What is your idea for a system of evocative and outside-the-box messaging/claims that could unlock star potential for our strong, effective portfolio of topical pain relievers? For the roller ball, create a subset of messaging/marketing that speaks to this product specifically.

Things to note:

Our consumer is the persistent pain sufferer. Their pain might be managed (but perhaps with unwanted side effects) or they could be tirelessly searching for a way to live their life pain-free again. When you think about chronic pain suffering, this person might be frustrated, defeated, stressed, at their wit's end, etc.

Topical pain relievers can serve as an alternative to current treatment, a new solution for more recent pain sufferers or an additional product to add to ones "pain toolkit".

Your messaging should:

• Connect with the consumer in a provocative and meaningful way
• Include something about the unique benefits of topical pain relievers
• Be different than anything being used currently in this space (think outside the box)

please answer correctly and follow the instruction.

thank you and once you submit I will give you the like for your corporation.