What is your main challenge during your first year as Marketing Director?

Get to know all the people who work in the Marketing Department

Launch a new video game.

Make the company profitable.

Evaluate the performance of the managers who report to you.

Develop better financial reporting systems.

QUESTION $22$

It is important that the various elements of the marketing mix be consistent with each other. Which statement indicates an inconsistency between elements of the marketing mix?

The solution for a game that has sat on store shelves for too long is to liquidate the inventory at a low price.

A product sold at a higher price because it represents a greater value than competing products justifies a more robust promotional campaign.

When demand for a game is high, it should be sold at a minimal price.

The price factor is less important when the product is new and customers are unfamiliar with it$.$

Prices that do not cover operating costs should be revised.