what is your thoughts about the article from (Cranfield School of Management, 2011). The decision-making process involves scenario analysis, cost-benefit analysis, and a long-term perspective. Developing different scenarios for both downsizing and rightsizing helps analyze potential outcomes, risks, and benefits. A cost-benefit analysis compares the financial and strategic implications of each approach. Ultimately, the chosen strategy should support the company's overall vision and enhance its ability to thrive in a dynamic market environment