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What is/are the benefit(s) to marketing managers of using mapping techniques? Group of answer choices Help managers view the competitive structure of their markets through
What is/are the benefit(s) to marketing managers of using mapping techniques? Group of answer choices Help managers view the competitive structure of their markets through the eyes of their customers. Suggest a means to communicate about that structure. All of the above. Indicate what managers might do to take advantage of the market structure
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