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What key marketing mistakes did Jones make leading to the collapse of the previously successful business? A. How successful do you think the company's recovery
- What key marketing mistakes did Jones make leading to the collapse of the previously successful business?
- A. How successful do you think the company's recovery plan will be?
- Why do you think it will be successful?
or
- Why do you think it will be unsuccessful and what alternative approach do you recommend?
Jones Soda: Marketing & Consumer Behavior
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