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What key marketing mistakes did Jones make leading to the collapse of the previously successful business? A. How successful do you think the company's recovery

What key marketing mistakes did Jones make leading to the collapse of the previously successful business?

A. How successful do you think the company's recovery plan will be?
Why do you think it will be successful?

or

Why do you think it will be unsuccessful and what alternative approach do you recommend?

Jones Soda: Marketing & Consumer Behavior

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