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What kind of impact do you think this price hike will have on Starbucks Coffee? Why do you think people buy their coffee from Starbucks,
- What kind of impact do you think this price hike will have on Starbucks Coffee?
- Why do you think people buy their coffee from Starbucks, compared to any other cafes or brewed at home -does it go beyond its pricing, and if so, what?
- To what extent, do you think (loyal) customers of Starbucks will be sensitive to price change of its coffee?
- What are your predictions on the supply and/or demand of cafe brewed coffee in the years to come?
- Are you personally a coffee drinker? If so, how/where do you get your coffee? Do you frequent Starbucks? Why or why not?
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Accounting and Financial Analysis in the Hospitality Industry
Authors: Johnathan Hales
1st edition
132458667, 978-0132458665
