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What kind of market research information did Mattel find about its target segment? They are interested in superheroes and enjoy watching videos and playing games
What kind of market research information did Mattel find about its target segment?
They are interested in superheroes and enjoy watching videos and playing games centered around them.
They like toys that are tied to movies or TV shows.
They are fans of actionpacked video games.
They often engage in outdoor activities.
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Management
Authors: Warren R. Plunkett, Gemmy S. Allen
10th edition
1111221340, 978-1111221348
