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What language style should a facility manager use to internally market the facility management (FM) organization? The terminology of the stakeholder that they are working

What language style should a facility manager use to internally market the facility management (FM) organization?

The terminology of the stakeholder that they are working with, to demonstrate an understanding of the stakeholder's perspective

Business terminology, to demonstrate sophistication and business prowess.

Facility managers should downplay terminology to avoid confusing stakeholders.

Facilities terminology, to demonstrate expertise and skill in the facility manager's primary field.

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