What Makes a Strong Brand? To create a strong brand and maximize brand equity, marketing managers must consider the following items. Provide superior delivery of desired .This is the value or solution that the customer desires. Strategically design and implement a brand boundaries and its depth or complexity. Its role is twofold: strategy. This defines both the brand's breadth or 1) To clarify brand awareness: Improve consumer understanding and communicate similarity and differences between individual products and services. 2) To improve brand image: Maximize transfer of equity between the brand and individual products and services to improve trial and repeat purchase.