. What management dilemmas should have led Volkswagen to research its U.S. market? 2. Is the reveal of the design of a new (or reborn) car the first research that Volkswagen was likely to have done? 3. What type of research would be done at such an event? 4. Are the attendees at such a show likely to be members of the relevant sample population? 5. What qualitative research could have revealed the major themes used in the advertising that reintroduced the Beetle?