Question
What market targeting strategies do Walmart and Wholefoods use? (undifferentiated, differentiated, concentrated (niche marketing), Micromarketing (local, individual marketing). When possible, provide two target markets per
What market targeting strategies do Walmart and Wholefoods use? (undifferentiated, differentiated, concentrated (niche marketing), Micromarketing (local, individual marketing). When possible, provide two target markets per brand (a detailed description that can help a marketing professional to identify and properly serve each of these target markets is required)
I believe Walmart uses an undifferentiated marketing strategy only as they offer low prices as their broad marketing tactic and whole foods use a concentrated marketing tactic as they concentrate on the organic niche. Could you please tell me and explain what and why each store uses one or several of the 4 listed strategies as the question mentions
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