What marketing strategy would attract survivors? these are the choices

• In-store discount day
• Email coupon
• Website discount promotion
• Mobile app gift card

Consistency, stability, and individual differences are key indicators of what important element of consumer behavior? these are the choices

• Starting a business
• Brand optimization
• Consumers' personality traits
• Consumers' purchasing patterns

What would be a primary reason for one to make a negative persona? these are the choices

• Customer does not follow the company on social media
• Customer shops infrequently
• Customer has high acquisition costs
• Customer won't sign up for the email newsletter