What marketing the most effective communication strategies Toyota Motor Corporation should use for its Prius Hybrid:

• Integrated Marketing Communication (which communication channels and what should be communicated)
• Advertising Strategy/Objectives
• Push and Pull
• Media Strategy (print, non-print, traditional, digital)
• Advertising Execution (type of appeals, frequency)
• Sales Promotion
• Direct Marketing (mobile, social media or traditional direct marketing)
• Public Relations/Strategies

Provide references.