What message is the ad trying to convey? What action is the ad trying to get someone to take? What are some of the characteristics of the audience this ad is targeting?

 

I want to tell you that tonight was the best date I've ever had but instead I'll force myself to wait three days before messaging you. I suppose I'll crack after two days and message you against the advice of many, many friends. When I saw your name pop up on my phone, a dam of adrenaline burst inside my stomach and my life was once more filled with meaning. I'll never admit that though and instead send a casual reply like... Hey I want a second date more than a labrador wants a plate of ham but I obviously can't ask. The rules of dating are so weird. Let's break them. bumble #MakeRomance Equal