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What method of market research did Hyundai primarily use to guide the re-design of the 2007 Santa Fe? A. Ethnographic B. Inventor-driven C. Language Processing

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What method of market research did Hyundai primarily use to guide the re-design of the 2007 Santa Fe? A. Ethnographic B. Inventor-driven C. Language Processing D. Beachhead or Niche Analysis Apple's products (e.g. Macintosh, Ipod, and iPhone) have benefited by having a product architecture that allowed many important new uses to be developed by outsiders, (e.g. laser printed office newsletters, podcasts, "apps"), uses that in many instances had not originally been planned by Apple's own designers. This best exemplifies of which Kawasaki's concepts for successful innovation: A. Eat Like a Bird, Poop Like an Elephant B. Eat Your Own Dog Food C. Let a Thousand Flowers Bloom D. Don't Worry, Be Crappy

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