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. What methods does J.C. Penney use to create synergy between its Web site and brick-and-mortar store? . Why was J.C. Penney more adept at

. What methods does J.C. Penney use to create synergy between its Web site and brick-and-mortar store?

. Why was J.C. Penney more adept at moving to the Web than other retail businesses?

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