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What metrics and KPIs might be useful in assessing your return on investment for facebook channel ? Cost-Per-Click (CPC),Cost-Per-Conversion,Return On Ad Spend (ROAS),Click-Through Rate,Ad Relevance

What metrics and KPIs might be useful in assessing your return on investment for facebook channel ? Cost-Per-Click (CPC),Cost-Per-Conversion,Return On Ad Spend (ROAS),Click-Through Rate,Ad Relevance Diagnostics,Percentage of Sales/Traffic,Lifetime Value of Customers

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