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What metrics beyond traditional KPIs (Key Performance Indicators) should we track to measure the long-term health and equity of our brand?
- What metrics beyond traditional KPIs (Key Performance Indicators) should we track to measure the long-term health and equity of our brand?
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Beyond traditional Key Performance Indicators KPIs measuring the longterm health and equity of a brand requires tracking metrics that reflect various ...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
