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What mistake do established companies often make when a disruptive technology emerges? They refuse to adopt the new technology even when it becomes popular. They

What mistake do established companies often make when a disruptive technology emerges?
They refuse to adopt the new technology even when it becomes popular.
They invest in all potential replacement technologies.
They invest in the wrong potential replacement technology.
They ignore the new technology because their customers do not want it.
They invest too much in the new technology.
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