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What new concepts or insights have you learned from the readings regarding the role of competitive advantage in organizational strategy? What considerations may help to
What new concepts or insights have you learned from the readings regarding the role of competitive advantage in organizational strategy?
What considerations may help to drive organizational focus strategies be they cost leadership, market share, quality differentiation, etc.?
How might an organizations industry life cycle influence the timing and duration of strategic plans?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
