What phrase provides the reasoning for why earned publicity is more trusted than paid or even owned publicity? A. Word-of-mouth B. Buzz creation C. Viral communication D. Implied third-party endorsement E. Brand reputation Integrated marketing communications includes everything that can be used to send a consistent message about a brand including paid, owned, interactive, and earned media. Which of the following would NOT be a good example of owned corporate presence media? A. Chrysler's "Imported from Detroit" campaign B. Wendy's pigtails C. The Googleplex D. The brown trucks of UPS E. Coca Cola's contoured bottle What phrase provides the reasoning for why earned publicity is more trusted than paid or even owned publicity? A. Word-of-mouth B. Buzz creation C. Viral communication D. Implied third-party endorsement E. Brand reputation Integrated marketing communications includes everything that can be used to send a consistent message about a brand including paid, owned, interactive, and earned media. Which of the following would NOT be a good example of owned corporate presence media? A. Chrysler's "Imported from Detroit" campaign B. Wendy's pigtails C. The Googleplex D. The brown trucks of UPS E. Coca Cola's contoured bottle