Question
What PR objective(s) do you think that Trader Joes expected to reach through this campaign? And why do you think so? (cue: please be aware
What PR objective(s) do you think that Trader Joe’s expected to reach through this campaign? And why do you think so? (cue: please be aware of the differences between PR and advertising, journalism, and marketing, and only focus on PR perspective)
What are the weaknesses of this campaign? In other words, what aspects of this campaign can be improved? And why do you think so? Explain!
Step by Step Solution
There are 3 Steps involved in it
Step: 1
From a PR perspective Trader Joes likely had several objectives they aimed to achieve through this campaign 1 Brand Reputation and Awareness Trader Jo...
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Step: 2
Step: 3
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The Legal Environment of Business A Critical Thinking Approach
Authors: Nancy K Kubasek, Bartley A Brennan, M Neil Browne
6th Edition
978-0132666688, 132666685, 132664844, 978-0132664844
