Question
What pricing strategies (cost, customer value, competition) are used by your company? Explain through concrete examples. (0.5 point) 2 What new product pricing strategies (skimming,
What pricing strategies (cost, customer value, competition) are used by your company? Explain through concrete examples. (0.5 point) 2 What new product pricing strategies (skimming, penetration) are used by your company? Explain through concrete examples. (0.5 point) Your writing should include the following: A summary statement to answer the question; The definition of the new product pricing strategy/s employed in your summary statement; Applying the definition and explain your summary statement through concrete examples of your brands product offerings and their prices. 3 What product mix pricing strategies (product line, optional, captive, bundling) are used by your company? Explain through concrete examples; you must cover all that applies to your brand. (1 point). For each relevant strategy [most of them are relevant for car brands], your writing should cover the following: A summary statement; The definition of the product mix pricing strategy employed in your summary statement; Applying the definition and explain your summary statement through concrete examples of your brands product offerings and their prices. Part II Distribution 1 Does your brand use direct or indirect channel or both [if both, it uses multiple channels]? Does your brand use intensive, selective or exclusive distribution? Please provide the definition of the key concepts, apply them to your analysis, and fully explain and justify both of your conclusions. (0.5 point) 2 How many dealers does your brand have in the U.S.? Are they owned by your brand or owned by independent dealers? In your judgment, does it have too many dealers or too few? Does your brand sell its new cars online? What is your overall evaluation of its distribution strategy? (0.5 point)
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