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What prompted officials in Ballistan to consider entering the medical tourism business? What steps were taken to identify the current status and future potential of
What prompted officials in Ballistan to consider entering the medical tourism business?
What steps were taken to identify the current status and future potential of medical tourism?
What factors encouraged government officials to develop a marketing campaign to attract medical tourists?
What marketing techniques did the agency use to promote medical tourism?
What role did relationship development play in implementing the promotional strategy?
How effective was the campaign to Ballistans thriving medical tourism?
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
11th Edition
978-0324651812, 324651813, 978-0324651751
