Innovators Ltd. is doing business of manufacturing water purifier. It has already, been manufacturing water purifiers since last 10 years. Now it has come up with a latest innovation in the field of RO purifiers which will avoid wastage of water. It knows that there are many competitors in the field as Whirlpool, Aquaguard, Zero B, Kent, Eureka Forbes, LG, etc. (1) Which value is adopted by the company? (ii) Suggest which factors should it keep in mind while fixing the price of purifier. (iii) Which channel of distribution should the company adopt? (iv) Which is the most appropriate sales promotion methods for this.