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What psychological factors influence e-commerce? Consider both the consumer and the seller's perspectives. What role does social and behavioral health theories play in online shopping?

What psychological factors influence e-commerce? Consider both the consumer and the seller's perspectives.

What role does social and behavioral health theories play in online shopping?

Why does advertising and marketing techniques influence human behavior, motivation, and needs? Provide examples and describe the most successful strategies.

Which advertising and marketing methods are less convincing? Are these practices moral? What is the rationale, or why not?

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