What qualitative analysis needs to be done ?

Harvard Business School 9-197-082 Rev, November 7, 2013 Purity Steel Corporation, 2012 "I'm no expert in high finance," said Larry Hoffman, manager of the Denver branch for the Warehouse Sales Division of Purity Steel Corporation, to Harold Higgins, general manager of the division, "so it didn't occur to me that I might be better off by leasing my new warehouse instead of owning it. But I was talking to Jack Dorenbush over in Omaha the other day and he said that he's getting a lot better return on the investment in his district because he's in a leased building. I'm sure that the incentive compensation plan you put in last year is fair, but I didn't know whether it adjusted automatically for the difference between owning and leasing and I just thought I'd raise the question. There's still time to try to find someone to take over my construction contract and then lease the building to me when it's finished, if you think that's what I ought to do." College until Apr 23, 2022 Purity Steel Corporation was an integrated steel producer with annual sales of about $4.5 violation. billion in 2012. The Warehouse Sales Division was an autonomous unit that operated 21 field