What questions you must ask and the steps you should take, in developing an e-commerce presence.

Explain the process that should be followed in building an e-commerce presence.

Identify the major considerations in choosing Web server and e-commerce merchant server software.

Explain the issues involved in choosing the most appropriate hardware for an e-commerce site.

Identify additional tools that can improve Web site performance.

Explain important considerations involved in developing a mobile Web site and building mobile applications.

Understand the key features of the Internet audience, the basic concepts of consumer behavior and purchasing, and how consumers behave online.

Identify and describe the basic digital commerce marketing and advertising strategies and tools.

Identify and describe the main technologies that support online marketing.

Understand the costs and benefits of online marketing communications.