What recommendations would you make to Ethan Brown regarding the companys strategy and actions that should be taken to strengthen the companys efforts to compete successfully against its rivals?

Select yes for those statements below that are accurate and choose no for those that are not.

Continue an all-out effort to grow the points of distribution in the retail grocery channel and in the food service channel, both domestically and in Europe and Asia.

(Click to select) Yes No

Move forward in recruiting fast-food enterprises in North America, Europe, and Asia to test Beyond Meat products in some of their menu selections.

(Click to select) Yes No

Solicit acquisition offers from rivals such as Maple Leaf Foods or Kellogg, who may wish to expand into plant-based meat substitutes.

(Click to select) Yes No

Consider backward integration by acquiring key suppliers.

(Click to select) Yes No

Continue to introduce new products (i.e. chicken, meatballs, breakfast sausage, etc.) as fast as is feasible to capture first-mover advantages.

(Click to select) Yes No

Outsource the production of plant-based meats to offset the high costs of keeping a plant open.

(Click to select) Yes No

The demand for plant-based products is not strong in international markets, so focus on U.S. growth.

(Click to select) Yes No

Continue to aggressively promote consumer awareness of the health, nutritional, and environmental benefits of plant-based meat substitutes.

(Click to select) Yes No