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What relationships exist between corporate communication and marketing? How do these relationships relate to stakeholder demands? What relationships exist between corporate communication and media relations?

  • What relationships exist between corporate communication and marketing? How do these relationships relate to stakeholder demands?
  • What relationships exist between corporate communication and media relations? How do these relationships relate to stakeholder demands?
  • How do digital media affect internal corporate communication? How do they affect corporate culture?

Digital Strategies for powerful corporate communications by Paul A Argenti and Courtney M Barnes

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