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What risks, if any, does outsourcing pose to Lego's corporate identity? What do you think Lego's core and noncore business activities should be? Do you
What risks, if any, does outsourcing pose to Lego's corporate identity? What do you think Lego's core and noncore business activities should be? Do you outsource production, which will by itself achieve your cost-cutting goal, or do you outsource a smattering of other functions and keep Lego a "toymaker" rather than a "toy marketer
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