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What role did Steve Jobs' marketing skills play in his success? Did he plan to create disruptive or sustaining innovations? Pick one product he created
- What role did Steve Jobs' marketing skills play in his success? Did he plan to create disruptive or sustaining innovations?
- Pick one product he created and describe how his segmentation, targeting, and positioning strategies were different than his competitors.
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Steve Jobs marketing skills played a crucial role in his success as a visionary entrepreneur and the cofounder of Apple Inc His approach to marketing was characterized by innovation simplicity and a d...
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
