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What role do cultural intermediaries, such as tastemakers, curators, and influencers, play in mediating between cultural producers and consumers, and shaping cultural consumption practices and
- What role do cultural intermediaries, such as tastemakers, curators, and influencers, play in mediating between cultural producers and consumers, and shaping cultural consumption practices and trends ?
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Cultural intermediaries like tastemakers curators and influencers serve as crucial mediators between cultural producers and consumers wielding signifi...
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Global Marketing
Authors: Mark C. Green, Warren J. Keegan
10th Global Edition
1292304022, 9781292304021
