What role do intermediaries play in intermediation in the market? Do middlemen exist in the online market?
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What role do intermediaries play in intermediation in the market? Do middlemen exist in the online market? How? Talk about the following ideas with examples from real life: (1) the issues with direct customer contact; (2) the function of e-distributors; and (3) the ideas of reintermediation and disintermediation.
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