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What segmentation, targeting and positioning strategy would best serve Caterpillar. To answer this, please also consider demand for the company's product(s) in different segments is

What segmentation, targeting and positioning strategy would best serve Caterpillar.

To answer this, please also consider demand for the company's product(s) in different segments is expected to develop over the next three years.

****kindly give and elaborated explanation****

also please provide references

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