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what segmentation yields the better results? why? Rotated Component Matrixa Rich full-bodied taste Good taste No aftertaste Refreshing Light Lower price Good value for money
what segmentation yields the better results? why?
Rotated Component Matrixa Rich full-bodied taste Good taste No aftertaste Refreshing Light Lower price Good value for money Prestigious-popular Masculine Country with brewing tradition For young people Gives buzz Drink at picnics & outings Drink at bar Drink with friends For home after work To serve guests at home 1 .964 .937 -.471 .829 .671 .781 .868 .876 .404 Component 2 .924 .691 .673 .829 .818 .849 .420 .629 3 .594 .779 .857 -.693 Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 7 iterations. 4 -,460 .863 .406 .580
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
