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What several kinds of metrics (e.g., Friendliness of employees, checkout length) are to see how the physical, product, and brand decisions contribute to Shake Shack

What several kinds of metrics (e.g., Friendliness of employees, checkout length) are to see how the physical, product, and brand decisions contribute to Shake Shack and Five Guys Burger stores strategy based on the specifics of website usefulness, shopping experience, degree of marketing, elements of branding and how the products are portrayed. (Metrics is anything that can be measured and verified). Thank you.

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